American Way magazine reported on New YorkCity's hosting an outdoor cold weather Super Bowl:
The facilities are first-rate — and ticket prices reflect that. For the Super Bowl, high-end customers will pay $2,600 per ticket for about 9,000 premium seats — more than twice the price of a premium seat at last year’s Super Bowl in New Orleans. But Tisch points out that until the recent sports building boom, “New York was woefully underserved in terms of state-of-the-art facilities.” The increased prices simply reflect the economics of the area. “Many corporations, hedge funds, private-equity companies and families that can support the economics of private suites and clubs are in the tri-state region,” he says, referring to New York, New Jersey and Connecticut.
PEU seats aren't out in the cold. They're protected from the elements.