Bloomberg's new Editor in Chief John Micklethwait told staff if they "yearn to practice ‘gotcha journalism’ on investment bankers simply because they’ve chosen to be bankers, Bloomberg is probably the wrong place for you.”
He then announced the startup of Bloomberg Gadfly. NYT reported:
Resources will, he said, turn toward “our new fast commentary team (‘Bloomberg Gadfly’)
Micklethwait's letter stated "Bloomberg Gadfly will sting as well as buzz."
Gadfly is defined as "a person who stimulates or annoys especially by persistent criticism" and "any of various flies (as a horsefly, botfly, or warble fly) that bite or annoy livestock (like Wall Street Bulls)."
So all you persistently critical Bloomberg gotcha journalists, take your Gadfly backsides elsewhere. We're launching Gadfly!