Friday, December 28, 2018

Apple Promotes PEU Supreme


Carlyle Group affiliate Supreme was front and center in Apple's holiday commercial.  I took the liberty of adding Carlyle's logo to the image.  Private equity underwriter (PEU) Carlyle purchased a 50% stake in Supreme, the cool street skater retailer.  Pitchbook noted Carlyle's $500 million investment occurred in the midst of numerous PEU retail bankruptcies.  Toys 'R Us imploded after being saddled with massive PEU debt. 

I'm sure the greed and leverage boys are grateful for the Supreme promotion.  How many hipster Supreme fans have grandparents in nursing homes?  They may want to review Carlyle's handling of ManorCare before they decide to enrich Supreme's owner any further.