Monday, March 5, 2012

PEU Brand LeBron Dunks Pork Donuts in China

NBA star Lebron James has been named brand ambassador for Dunkin' in Asia.  Reuters reported:

James will promote Dunkin' Donuts and Baskin-Robbins through advertising, online media and in-store marketing, as well as personal appearances at certain locations.
Dunkin's CEO said:

"Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork -- that's in China."

Dunkin' Brands is also developing milk tea and bagels with pork floss topping to cater to tastes in China.  A number of private equity underwriters (PEU's) hold large stakes in Dunkin':

Carlyle Group - 22.1 million shares (SEC filing)
Bain Capital - 22.1 million (SEC filing)
FMR - 14.3 million (SEC filing)
Thomas H. Lee - 22.1 million (SEC filing)
Morgan Stanley - 7.77 million (SEC filing)

Pork floss donuts?  Let the PEU register ring.