Trump Media & Technology Group announced a strategic partnership with Index Technologies Group and Yorkville America Equities to offer
"a new suite of Truth Social-branded Separately Managed Accounts (“SMAs”). These investment strategies offer investors access to curated, thematic investment strategies rooted in American values and priorities.The initial lineup of SMA strategies includes:• Faith & Values• Liberty & Security• Energy Independence• Made in America"
Index Technologies Group is part of Arax Investment Partners, which is sponsored by Redbird Capital, a private equity underwriter (PEU). (Redbird Capital has Jeff Zucker of CNN fame as an Operating Partner and former CalPERS CEO Nicole Musicco was once with Redbird.)
Wait a minute. Didn't Trump Media already announce specific funds in a February press release?
The launch of Truth.Fi is part of TMTG's financial services and FinTech strategy that includes the investment of up to $250 million to be custodied by Charles Schwab, which will partner with TMTG to develop the SMAs.How does this partnership fit in with that? TMTG's press release stated:
The SMAs will complement a slate of ETFs planned to launch later this year through a partnership between TMTG and Crypto.com.
The ETFs and SMAs, both of which TMTG is planning to invest in via its own cash reserves, are part of a TMTG financial services and FinTech strategy using up to $250 million to be custodied by Charles Schwab.What happened to Schwab's "partnering with TMTG to develop the SMAs?"
Trump Media already had deals with Yorkville, a small New Jersey financial firm. Fortune reported Yorkville Advisors helped Trump Media raise $450 million in 2024.
Surely, Trump Media is proud of this relationship with Yorkville and wants the public to know the firm that raised significant funds for DJT will also have your back.
About Yorkville America EquitiesYorkville America Equities is a Florida-based asset management firm focused on delivering innovative, America-first investment products. With deep expertise in capital markets and a strong commitment to client-focused solutions, the firm specializes in strategies that support U.S.-based companies aligned with national values.
That description makes one wonder if it's the same Yorkville. It is.
Yorkville America Equities is owned by Yorkville Advisors according to the Florida Department of Corporations. The document indicates a 2,364 square foot, three bedroom home in Jupiter, Florida as the location for Yorkville America Equities.
That address shows a number of Florida corporations, most under the names of Troy Rillo or Ana Rillo. Troy Rillo is a partner with Yorkville Advisors and Co-Chairs the firm's Investment Committee. Ana Rillo is a realtor serving high end property owners and buyers in the Jupiter area.
It's not the Ugland House in Grand Cayman but not many people have seven corporations registered at their home address.
So why the headfake? Yorkville Advisors was accused of valuation shenanigans within a hedge fund but was exonerated when a court ruled the SEC charge lacked proof.
Back to Index Technologies Group, the third leg of the TMTG's new SMA partnership. It is relatively new, formed by Arax Investment Partners in January 2024.
