Wednesday, December 23, 2009

PBS Gives Carlyle Affiliate More Business

Public broadcasting sent more business to Nielsen Media, an affiliate of The Carlyle Group. It will now be included in Nielsen's weekly rankings.

PBS doesn't allow commercials, but does encourage sponsorship. Nielsen ratings will be shared with the show's sponsors.

The NYTimes didn't disclose the cost of the move. It also didn't state how much government money could find its way into another Carlyle coffer.