Wednesday, October 20, 2010

Pushing PEU Brands



Carlyle Group cofounder David Rubenstein sees private equity firms pushing their brands.  At SuperReturn Middle East, Rubenstein predicted firms will start advertising their brands. 

Will they end up like political ads, pushing their firm or running down "evil" or "incompetent" competitors?  Like politics, money fuels private equity underwriters (PEU's).  I expect a similar amount of honesty from both.