NYT Dealbook helped spread the Carlyle message:
It’s a reprise of a mockumentary the firm made two years ago, when the three billionaires imagined themselves in far more humble circumstances. Like that video, this one was produced by SKDKnickerbocker, a communications firm known for its political advertising offerings.Private equity underwriters (PEU's) are but one side of the Government-Corporate Monstrosity (GCM), Eisenhower's Military-Industrial Complex on trillions in federal steroids.
That includes PPACA, where Carlyle is in the lead to buy Johnson & Johnson's ortho clinical diagnostic unit for $4 billion. PEU KKR added billions in healthcare costs via its ownership of giant hospital chain HCA.
Like the Carlyle "yuk it up" video, it's dark comedy time in America. Greed sells with the help of the NYT.
Update 12-19-19: PEU Blackstone did its own funny video with founder Stephen Schwarzman as the dunking Mr. Stone.