Thursday, October 21, 2021

Will the Real Carlyle Logo Please Get Bloomberged


A Bloomberg piece on The Carlyle Group's possible sale of Sequa Corporation used the wrong logo for the politically connected private equity underwriter (PEU).  Oddly, former Carlyle Group affiliate Getty Images had a picture with a similar error.  

Not long ago the financial media giant ran a piece using the correct logo.

Carlyle Group co-founder David Rubenstein hosts a video program on Bloomberg.  The policy making billionaire interviews other connected people, mixing crafty quips and softball questions.  Rubenstein does not wish to stress fellow members of the club.

In its perpetual search for public acceptance The Carlyle Group reduced the firm's name, Carlyle.

Time will tell when Bloomberg catches up to the PEU boys' new name and logo.