Taylor Swift relived The Carlyle Group's partnering with Scooter Braun in 2019 to buy out master recordings of her first six albums. Billboard reported:
She had been vocal about her devastation with the initial sale of her masters to Scooter Braun in 2019 — which she said “ripped my heart out of my chest”Carlyle then sold Swift's music to Shamrock Holdings, instead of selling them to their creator.
"Since I was a teenager, I’ve been saving up money to buy my music back,” she recalled on the podcast as the tight end rubbed her hand affectionately. “I thought about not owning my music every day … It was like an intrusive thought.”According to Swift, it wasn’t members of her team who negotiated the deal with Shamrock — it was her mom, Andrea, and her brother, Austin.
In December 2019 Carlyle Group co-founder David Rubenstein told Fox News:
"In that particular case, I do think there'll be a resolution of that in the near future," Rubenstein said. "Hopefully, [Swift] can continue to do very good music, but it's something that is more complicated than my being able to resolve it right here."
Complicated by greed. Rubenstein never made good on his commitment. Swift created a song in honor of the PEU boys titled "The Man."
I'm sure Taylor Swift is not the first person to collapse in their significant other's arms after being freed from the vise of private equity. But I am happy for her.
