A marketing technology firm that seeks to influence C-suite executives, policymakers, and other important people is getting a major infusion of cash from one of the world’s biggest investors.Applecart received a $100 million investment from the private equity giant Blackstone last year, two people familiar with the situation first told Semafor, in a fundraising round that would value the New York-based data company at around $500 million.
Applecart has a leading place in an emerging but discreet cohort of companies and organizations aimed at reaching key figures in industry and government.
Applecart's founders and funders do not need software to reach key figures in industry and government. Most of them will be in Davos, Switzerland for the World Economic Forum meeting.
Blackstone co-founder Stephen Schwarzman is a legendary private equity underwriter (PEU) who supports the political Red Team.
Now that our country has but one decision maker, Trump II, the software must be designed to get your messages to Don Jr., Eric, Dominari, Yorktown Advisors, World Liberty Financial, American Bitcoin, the Executive Branch Club, Trump Media & Technology Group, as well as The Trump Organization and its numerous international joint ventures. Eric has been in Saudi Arabia marketing $10 billion in real estate.
The Saudi Crown Prince just froze residential and commercial rents in Riyadh in their affordability crisis. Trump II is trying something similar with credit card interest rates. It's good to be king.
Just know the people trying to sell you "decision maker marketing" software are the people who don't need it to influence decision makers.
Politicians Red & Blue love PEU (staid) and their new TechGod (brash) brethren. Increasingly, more are one. That's the apple cart that needs to be upended.
Note: Trump II will be joined by a large entourage in Davos for their annual meeting of PEUs, TechGods and global tamperers:
Treasury Secretary Scott Bessent, Commerce Secretary Howard Lutnick, and Energy Secretary Chris Wright will join President Donald Trump at the World Economic Forum in Davos, Switzerland, later this month.
Jamieson Greer, head of US trade policy; Steve Witkoff, special envoy to the Middle East; AI and crypto czar David Sacks; Michael Kratsios, head of the White House’s science and technology policy; and Mehmet Oz, head of the Centers for Medicare and Medicaid Services, are also part of the planned delegation, an official familiar with the planning told Semafor.Many of the government officials will interact with their former PEU and TechGod peers.
