It appears TechGods have the same struggle and the hottest job in TechLand is storyteller.
Private equity grew exponentially over the last two decades and many Americans have had experience with their employer becoming a PEU affiliate. After promises of no change management began importing PEU strategies.
Adding huge debt and corresponding interest payments required headcount be cut. The operating model usually involved new tech with varying levels of capability. Employees saw co-workers terminated, communication become top-down only and dealt with new tech, often with little or poor training. Customer service scores dropped and success was often redefined lower within the new capital structure.
TechGods played a tangential role in PEUs traumatizing workplaces as they were often behind the incapable technology that was to replace people. TechGods had their own spheres to lord over, retail, social media, fintech, crypto and now artificial intelligence.
PEUs early on saw the value of government dalliances. They built their industry on influencing politicians and tapping Uncle Sam's wallet. TechGod's are late to this game but bring their "in your face" brashness, a direct contrast to subtle, behind the scenes PEUs.
TechGods need papering over and communication specialists are the ticket. Just as most people now know Trump II is insane, they know TechGods are not for us. Look at their history. a story that is already written.
The future of work is error filled AI as errors are built in and inherent in the models. You need a PT Barnum level communicator to sell that crap.
Politicians Red & Blue love PEU and their new TechGod brethren. Increasingly, more are one.
Update 2-5-26: What can burst a giant hole in TechGod storytelling? Factual news. TechGod Jeff Bezos fired 300 Washington Post employees which some predict will hollow out actual news coverage and stop important investigational work. Bezos has billions to spend on crappy, hallucinating AI but "no news for you."
Slate reported:
... one of the richest people in human history staged a controlled burn to turn it into ash. Bezos wanted the Post to die, because a vigorous, well-resourced Washington Post does not suit his vision for the world or his own bottom line. The end of the Post is a matter not of journalistic economics but of Bezos’ incentives.
Bezos’ external economic interests turned him into a virus that ate the Post from the inside.TechGods have stories to spin and don't need any stinkin' reporters to counter their fictional narratives, just like their Executive Branch patron (Trump II) who lives in a world that makes infrequent contact with most people's reality. Can you employees smile while being fired?
WaPo workers, please consider buying from Bezos new lingerie line with Sydney Sweeney with your severance check.
