The world got another private equity underwriter (PEU), tennis legend Novak Djokovic. Djokovic will join General Atlantic as Global Strategic Advisor.
General Atlantic is delving deeper into sports investing and Novak will assist in that endeavor. He does so as sports gambling addiction has ballooned among young men in the U.S. NBC News reported:
Diagnoses of gambling disorder rose more than 60% since 2018 in states that have legalized sports betting, with the biggest increase among young men.
The greed and leverage boys love recurring revenue. Addiction is a powerful repeat purchase motivator. TechGods know this and design their products for maximum dopamine release.
The deal must flow.
