Tuesday, September 15, 2026

Sweeney Goes PEU for NOVIG


Sydney Sweeney joined the private equity underwriter (PEU) family by becoming a strategic advisor and equity holder in NOVIG, a 21-plus sports prediction market.  The ad has her saying "Just sports."  

The greed and leverage boys have been all over pro and college sports for the last few years.  They brought their ethical lapses with them in the case of LA Lakers owner Mark Walther.

Sweeney's boyfriend partnered with The Carlyle Group on Taylor Swift's music rights and that saga went on for quite some time.  An obsession for money can make people very ugly.

Just SPEURTS!  Beware the dividend....  It's coming, baby.  For you, they might make a special distribution.