The European Private Equity Underwriters Roundtable (EPEUR) will hire a public relations firm to improve the industry's reputation. The Carlyle Group and CVC Capital are members of the PEU association. PRWeek reported:
Final pitches were due to take place this week, with just four agencies still in the frame. Blue Rubicon and Brunswick were said to be front-runners to pick up the six-figure account.Brunswick Group is as global and politically connected as Carlyle. One PEU meet One PR.