Bloomberg reported on a new private equity underwriter (PEU). It's NFL star Eli Manning, the latest founding partner with Brand Velocity Partners.
Manning and a number of family members invested in BVP affiliate BBQ Guys in September 2020. Eli was not one of four BVP founding partners at the time.
It can take a long time for a private equity underwriter to form a firm foundation. Founding partners must be welcomed until the foundation sets. It helps to have a famous name and major ka-ching to invest.
As a newbie Manning needs to attend PEU Camp. I imagine Manning will need to show up in maximum condition.
Camp preparation:
1. Harden heart
2. Obsess endlessly about money
Camp will cover:
3. Winning, it's never enough
4. How to contact politicians without declaring yourself a lobbyist
5. Tax avoidance - legal and otherwise
6. How to borrow obscene amounts to finance deals
7. Fees, fees, feesTurn over a rock and you'll find a PEU.
Update 3-13-24: Former Carlyle Group PEU Dan Hodges joins Eli Manning at Brand Velocity Group.
