Monday, January 10, 2022

Eli Manning Belated PEU Partner

Bloomberg reported on a new private equity underwriter (PEU).  It's NFL star Eli Manning, the latest founding partner with Brand Velocity Partners.

Manning and a number of family members invested in BVP affiliate BBQ Guys in September 2020.  Eli was not one of four BVP founding partners at the time.    

It can take a long time for a private equity underwriter to form a firm foundation.  Founding partners must be welcomed until the foundation sets.  It helps to have a famous name and major ka-ching to invest. 

As a newbie Manning needs to attend PEU Camp.  I imagine Manning will need to show up in maximum condition.

Camp preparation:

1.  Harden heart
2.  Obsess endlessly about money

Camp will cover:

3.  Winning, it's never enough
4.  How to contact politicians without declaring yourself a lobbyist
5.  Tax avoidance - legal and otherwise
6.  How to borrow obscene amounts to finance deals
7.  Fees, fees, fees

Turn over a rock and you'll find a PEU.

Update 3-13-24:  Former Carlyle Group PEU Dan Hodges joins Eli Manning at Brand Velocity Group.